3.28.2007

laughing with myself

There's probably a number of people who see me in passing and think I'm mentally unstable because I'm laughing out loud, gesturing, or making some ridiculous face while sitting by myself in a cafe or walking down the street. So be it. Without the context of my thoughts, these things don't make any sense to anyone else.

But for a change: some context. I've been reading the papers in the local coffee shop, and as is typical in newspapers, there's often some gems buried in the stories that are laugh-out-loud funny. Or maybe I am crazy. Judge for yourself.

In today's Boston Herald, regarding what is done to an invasive species of toad in Australia:

"We kill them with carbon dioxide gas, stockpile them in a big freezer and then put them through a liquid fertilizer process that renders the toads nontoxic," [Frogwatch coordinator Graeme] Sawyer said. "It turns out to be sensational fertilizer."

Perhaps it's the image that comes to mind. Or the use of the word sensational. Or the fact that the type of person I imagine using the word sensational isn't the type of person who would partake in liquifying toads.
And in yesterday's Herald:

"The city of Boston is under siege from armed teenage marauders and cretins with chromosome damage who have paralyzed Boston," [Curtis] Sliwa told the Herald yesterday. Sliwa was announcing his intention to bring his Guardian Angels to Boston after yet another murder here.

Must be the alliteration. Or that it sounds like it could be the beginning of some lyrics. Or maybe it's just that my sense of humor is a little twisted. But I'm okay with that.

3.06.2007

maybe i should go into sales

The dark side is failing.

Every time I ride the T, I stare in confusion and amazement that the people behind the Special K print ads thought they were a good idea. The ads are crisp and clean, with an image of one of the company's new products (the snack bar I understand, but Special K water? Really?) and the word unsatisfying. Now, I understand that the pouring water or part of the snack bar are supposed to be obscurring or making the un in unsatisfying disappear, but really, what you have is a large photo of your product and the word unsatisfying. And the un is just too clear for me to think anything besides, "Yuck. I better not try this new Special K product. It's going to taste terrible, and I'm not even going to feel full after I eat it. In fact, eating a bowl of Special K cereal is reminiscent of eating a bowl of shredded paper that was liberated from the office recycling bin and soaked in the communal coffee creamer during a moment of desperation. Not that I've ever done that. But I'm sure the taste is similar."

But maybe that's what the folks at Special K HQ were going for.

In other marketing missteps (and in a search for tastier recycling bin contents), I discovered a job ad that includes the phrase, "Work environment involves only infrequent exposure to disagreeable elements." This makes me wonder what is so occasionally terrible that the job poster felt the need to advertise it. And just what are these elements? It rains in the office? Drunken Red Sox fans sometimes riot in the employee parking lot? You have to lick and seal your own envelopes? There's an employee who masturbates in the bathroom every day?

If you're going to go so far as to tell me there are disagreeable elements, you might as well lay 'em out on the table. Take a cue from Special K - the world would be a much better place if everyone could be as upfront and honest.