nature: only in mexico

The wind rushes through downtown Boston, and the air is cool enough to necessitate use of a scarf. It might not be snowing, but it feels like it might. Right near City Hall Plaza, in front of the Holocaust Memorial, a woman is walking, barefoot and bikini-clad. Some green palms provide her shade. A man in board shorts is nearby; he's got a volleyball net set up and is looking for someone to step up to the challenge.

As Dave Barry would say, I am not making this up.

And I just might join these beach bums if I weren't on my way to work. Oh, and if they weren't enclosed in fiberglass "promobus." Yes, these are real people. But while my ears reddened in the wind, they were on display in a heated U-Haul truck with transparent walls, sand lining the bottom and tropical plants scattered throughout. The lower rear of the truck had a slogan painted on it: "Nature: Only in Mexico."

OK, so that isn't entirely true. I don't remember what the slogan was exactly, but it was along those lines, and it was that absurd. Clearly the U.S. is going to destroy Mexico's ecosystems while it's working on obliterating its own. So even in the future, if there's only one place left to find nature in the world (aside from that fact meaning we're entirely screwed), it certainly wouldn't be Mexico. But it's a nice idea.

Though I can't say such nice words about the means of advertising. There's something just creepy about a life-sized snow globe with real humans inside (or sun cube, as the case may be). But apparently these are award-winning sun cubes, and they're traveling to a city near you. (You can also find the press release here.)

On the plus side, they're too big to shake. But they're just the right size for gawkers and frat boys with cameras.

1 comment:

Regan said...

Wow. What a sick, twisted idea. And yes, I do see frat boys gawking over these women...anything with boobs for that matter.

great blog...